Reinventing Water & Air Treatment Through Electrostatics

We don’t offer a milder chemical or a better filter. Instead, we deliver something truly novel—one that harnesses electrostatic effects in water and air to create lasting impact.

We cannot solve our problems with the same thinking we used when we created them.” – Albert Einstein

Watch VIdeo

/ Our Growth Journey

Paradigm Shift

Biotech Innovation ApS innovative technology has been acquired by three experienced entrepreneurs: Jeppe Juul Sørensen, Jacob Helleberg Mathiesen and Sofus Grum-Schwensen.

Our focus is global: we’re scaling the proprietary PowerPack electrostatic technology to revolutionize clean water and air treatment chemical‑free, filter‑free, energy‑free solutions that set new industry standards.

We’re changing the rules — and the name.
Biotech Innovation ApS is now proudly part of Paradigm Shift.

Meet the Team

The new owners bring significant experience from some of Denmark’s most successful growth companies:

Jeppe Juul Sørensen

CEO, Co-founder and former CMO of Kynetic, brings expertise in scaling and marketing.

Jacob Helleberg Mathiesen

COO, Co-founder pioneer in Danish e-commerce and international sales, provides strategic insight into global expansion.

Sofus Grum-Schwensen

CMDO, Co-founder, with global scaling expertise—brings experience from Trustpilot and Airofit to lead a focused international online growth strategy.

Lars Leth Pedersen

Head of Development, inventor of the PowerPack technology. Leading the development of new applications.

Vision

To revolutionize global access to clean water and sustainable energy through innovative, chemical‑free solutions—creating lasting positive change for people and planet.

MISSION

To deliver sustainable technologies rooted in transparency and integrity. We listen to market needs and collaborate with like‑minded innovators to build a greener future.

Growth AREAS

We’re redefining key high‑impact sectors by combining deep‑tech innovation with agile commercial execution:

B2B: h2oshift.dk
DTC: blidtvand.dk

Water and wastewater treatment

Our proprietary electrostatic technology opens scalable opportunities in water and wastewater treatment — a market projected to reach $369.6 billion by 2025

Chemical Free Water Cooling Systems

We offer a revolutional chemical free Industrial water cooling solution, in a market projected to reach $22.5 billion

Residential water treatment & legionella

Our solution offers a simple and effective water treatment that reduces biofilm and legionella in water system - without chemicals, filters and energy

Consumer Water Treatment

We launched the consumer water treatment series - Blidt Vand / Blidt Water. Great traction achieved in the Danish market in less than 4 month.

Energy efficiency

Our innovation goes beyond water and air — we also have tested concepts aimed at improving the energy efficiency of biofuels.

Traction BuilT IN 2025

Fully digitized sales, marketing & service
Relaunched as H2OShift.dk in Danish and English and German
Consumer series BlidtVand.dk launched with strong traction
Sales pipeline valued 33M DKK
Secured projects with major pharma companies and public sector
We’ve secured key talent to supercharge our growth in sales and delivery.

How we work

We challenge the market status quo.
We’re building a team that pushes beyond limits and redefines aging industries.

Expectations for Colleagues and Partners

Ability to challenge existing paradigms
Skill in translating our technology into new applications
Proven experience entering identified markets
Comfort with fast iteration— accepting that a few bold mistakes are better than moving too slowly

We offer

A seat on a team that’s rewriting the rulebook for multiple industries
Warrant program available for key hires
Opportunity to shape research, product development, and industry standards in the under-explored field of electrostatic water/air treatment.
The chance to build something nobody’s seen before – and scale it globally

Opportunities

Sales Development

Do you have a proven track record for scaling sales / sales organisations in any of our business areas. Then lets talk.

Research

Electrostatic knowledge is still under-researched, so scientific research is a core part of our DNA. We have an extensive network within the Danish water / electrostatic science/engineering community - but we love to connect with likeminded.

Service organisation

Are you the expert in building an effective technical installation operation with a lean production?. Then lets talk. Your ability to co-build new innovative solution with sales organisation and the customer base is an advantage.

Wanna talk?

Can you see as a part of our team and contribute to the growth then lets talk.

Paradigm Shift